Almost 5000 years ago, women belonging to the noble class in ancient Egypt, used perfumes, beauty and hairdressing.
The formulas of these products were kept absolute secret, and were passed through by mothers to their daughters within the family tradition.
Most of the ancient Egyptian secrets were buried with them, but one of them was kept among a Jewish family and it was transmitted from generation to generation: this is the secret beauty of Cleopatra's hair.
Cleopatra was the ideal for feminine beauty in the ancient East. Her black sultry hair was outstood, for its fascinating beauty compared to her servants hair, which was curly and dry - typical hair for native africans. Even Cleopatra herself, an african native, was born with curly hair. But the Egyptian priests; speacally prepered the unique straightening hair formula which left its mark in our memory of cleopatra.
It is possible to download and see our flash presentations, which describes and give a perception of Cleopatra:
The egyptian beauty with straight hair in a deep reech black toon
The company DAN DE COSMETICS inherited Cleopatra's secret. The natural formula for straight, smooth, shiny, and fascinating hair by its beauty.
The product which was developed by DAN DE COSMETICS Ltd. Company and called "Cleopatra", is made out a plants and minerals powder, to them there is to add liquid alcohol. This is a 100% natural product; compared among the similar products, available on the market, which are synthetic and alkaline.
The advantages which Cleopatra gives are double, it comes to replace two synthetic products at the same time. On one hand chemical products for hair straightening, and on the other hand, chemical products to dye the hair. In the straightening and dyeing process with this natural product, is also reparation or healing. For the dry hair, it becomes smoother after the first treatment, brilliant and strengthened at its roots.
The chemical products existing in the market nowadays, crack and split the hair, they provoke a serious and irreversible damage to the hair. The use of Cleopatra doesn't need the application of neutralizing materials for the chemical action, because it is completely natural. The chemical products on the other hand, need neutralizers to cope with the chemical action to end the application. And also the chemical products have a sharp unpleasant smell; "Cleopatra" is characterized by a plants scent.
It is to assert, that any hair will become after some applications (according to the type of hair and its characteristics), smooth like silk, without the need of a fan to dry it; and neither the use of extra products, like: masks, oils, waxes and creams of any sort. There is no impediment to shampoo the hair, to soak it, or to come in contact with humid atmospheres – the hair will remain straight and smooth like silk. And so this product saves the client time and extra money at home or at the hairdressers studio.
This product has been already tested and is in use by hundreds of satisfied clients in Israel. The results are surprising! In many hairdressers salons are performed treatments, including within the Arab and Ethiopian segment of the population, women and men as well.
The target public for this product is diversified. Even in European countries, which are characterized by people with straight hair, there is a demand for products to straighten the hair; this is due to the immigrant population who is living, now in this continent.
Being produced this material for a wide gamma of public, women and men, who have a curly hair, people in the Mediterranean area, In the Middle East, Africans and Latins, might bring this product, as a strong component, for exports to all over the world.